Respuesta :
A company will engage in test marketing in order to determine whether consumers will actually buy the product.
- Consumer beta testing involves looking at a prototype.
- Product display outside of company. uses potential customers who test the product prototype in a "real use" environment to assess its performance, functionality, potential issues, and other issues unique to its application.
- Prior to taking that risk, testing the market will show you all the areas where the product has to be improved and how it can be made better.
- By doing this, you'll be able to lower the risk involved in the provision of the products at full capacity.
What is a test market in business?
- Before a larger release, a product or marketing campaign is made available in a restricted number of locations as part of a test marketing strategy.
- Customers who are exposed to the brand or marketing campaign may or may not be aware that they are a test group.
Learn more about test market in business brainly.com/question/13573143
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