Diane owns a bakery where she sells cupcakes. Two blocks down there is another bakery, CC’s Bakery, that sells cupcakes for $1 less than Diane. Diane decides to lower her price and match CC’s Bakery prices. What type of pricing strategy is Diane implementing?
a. internal pricing
b. customer-oriented pricing
c. profit-oriented pricing
d. sales-oriented pricing
e. competitor-oriented pricing