In the four Cs of the alternate marketing mix Product P Shifts to the consumer.
Explanation:
In the alternate marketing mix, there are four C's. They are
Consumer,
Cost,
Communication
Convenience
This marketing mix is known as a business-oriented model that contains 4P's also. They are Product, Price, Place, and Promotion. These are also known as Product mix.
The term Product refers to the consumer's product. So the product P shifts to the Consumer. These 4P's helps in shooting up its revenues. Therefore Product P is shifted to the consumer.
