Answer:
Cause marketing
Explanation:
Cause marketing is a way that a profit-making organisation gives back to the society while making profits.
It is part of corporate social responsibility of the company.
The Toyota dealership making $50 donations to Make-A-Wash foundation achieves two things. First of all it will increase Goodwill and sales as people will be drawn to buy these cars knowing they are also contributing to the foundation. Secondly it is a way to give back and make contributions to the foundation.
